Looma Brief · Finance & Performance

Profitable but no cash: why does it happen?

Profit and liquidity answer different questions. A company can report accounting profit while still struggling to fund payroll, suppliers, taxes or investment.

1. Profit ≠ Cash

The P&L is not the bank account.

Revenue and expenses are recognised under accounting rules; cash flow reflects when money actually moves.

2. Receivables

Sell now, collect later.

Revenue can increase before the cash is collected, while payroll, VAT and suppliers still need funding.

3. Inventory

Cash can be sitting in stock.

Inventory ties up cash before final sale and collection.

4. VAT and taxes

Not all cash collected is economically available.

Tax-payment timing can create liquidity pressure if it is not built into the forecast.

5. Capex

Cash outflow can be larger than the immediate P&L impact.

Equipment and software purchases require cash upfront while accounting expense may be recognised over time.

6. Debt

Principal repayment consumes cash.

Debt principal is a real cash outflow even though it is not operating expense in the same way as interest.

7. Growth

Growth itself can consume liquidity.

More sales often require more inventory, headcount and working capital before related cash is collected.

8. Management view

Monitor more than the bank balance.

  • 13-week cash flow
  • receivables
  • payables
  • working capital
  • inventory days
  • tax calendar
  • capex / debt service
9. Looma approach

Connect accounting results to finance decisions.

CFO-lite & Management Reporting combines monthly close, P&L, working capital and cash-flow forecasting into one management view.

Need to apply this to your business?

The Brief explains the framework. Real implementation starts with your company's data, transaction flows and obligations.

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