Looma Brief · Funding & Strategic Readiness

Funding readiness: what a business should prepare before seeking finance

Financing does not begin with selecting a programme. It begins with whether the business can demonstrate that the investment plan is coherent, financeable and supported by reliable financial data.

1. Different forms of finance

Grants, loans and equity test different things.

The funding pack should reflect the actual financier and instrument.

2. Historical financials

Past numbers should be reliable.

Financial statements, tax returns, debt and working capital should reconcile and be explainable.

3. Business plan

Explain how investment creates results.

Market, customers, capacity, go-to-market, people and milestones should link to financial assumptions.

4. Financial model

Forecasts should survive a stress test.

Use base and downside scenarios rather than one optimistic case.

5. Sources & uses

Match financing sources to expenditure and timing.

Equity, grant, debt and other instruments need to fit eligible costs and liquidity needs.

6. Cash-flow and debt service

The investment has to survive after approval.

Model spend timing, reimbursements, revenue ramp-up and debt servicing.

7. Funding landscape

Programmes change; readiness remains.

Businesses in Greece can access different instruments through ESPA, the Hellenic Development Bank, the Development Law and Greece 2.0. Current calls and conditions should always be checked at source.

8. Data room

Have evidence ready before it is requested.

  • corporate documents
  • financials and tax returns
  • debt schedules
  • business plan/model
  • capex quotes
  • permits
  • contracts
  • state-aid history
9. Gap analysis

Know what has to be fixed before applying.

Equity contribution, licensing, documentation, tax status or accounting issues should be identified early.

10. Looma approach

Build a financeable case before selecting the instrument.

Funding Readiness connects financial review, business plan, model, sources & uses, cash flow and the funding pack.

Need to apply this to your business?

The Brief explains the framework. Real implementation starts with your company's data, transaction flows and obligations.

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